Jen Lamb works on a brief set by Mike Rigby at True North to design three typographically driven billboards to promote Londons 2012 Olympic Games.
The circles are made up of the names of the countries that are set to take part in London 2012.
This set of billboards are a good way to see how important it is to take care of the visuals far away as well as seriously up close. When you’re far away from these boards, you see lovely words set in type with a nice multicolor environment surrounding them. Then since these billboards are set on the ground, the job is unique — people will be walking right up next to these so there’s gotta be tiny detail! You can see that Jen lamb understands this and is an amazing typographer, she’s got no trouble solving the problem: the tiny circles look very nice on their own, even at close range.
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