Existing Mini adverts

Here a selection of existing Mini adverts, which are my first source of research. Mini do not often advertise, but when they do they have incredible concepts, really eye catching and have great impact on the consumer. They are always extremely successful and become a talking point.

An advert for the Mini convert, not one of their most clever adverts, but it is concise and to the point, easy to understand.

Cleaver concept, relating the mini to the summer, suggesting the convertable is like a sand pit, and like children have fun in a sand pit over the summer months, and how much they love it, suggesting its the same feeling in a mini convertable over the summer months. 

Mini in a muzzle, clever concept. Most mini adverts use the colours black and red. 

Suggesting the door handle is a bracelet, mini or portraying the idea that you can accessorise your own mini .

I really like this concept of using the toy box for a mini and placing it in to the environment. The concept was that its a mini, so there for its 'mini', so to portray this message they use the life size toy box. It is extremely eye catching and memorable.