Absolut Vodka bottle designs

When looking at this Bacardi brief, the way i am going to tackle it is through bottle design and a poster campaign to go with it.

I decided to look at some existing bottle designs including Absolut Vodka, where they are famous for there ongoing designs for their limited edition bottles. They use this to attract the attention of the consumer, where some people that don't even drink drink vodka would buy the bottles merely because of the eye catching designs. 

By changing their bottle designs, keeps the brand fresh and exiting, something I aim to do with Barcardi. Even though Absolut Vodka is the 3rd most popular spirit brand worldwide, behind Smirnoff and Bacardi, their sale figures are increasing, due to them keeping the brand fresh and exciting, attracting a younger audience, something that bacardi what to do with theme flirtation discussed in the brief. 

Below are some examples of Absolute Vodka bottles and posters they have previously designed.

Above is the bottle designed with the theme second skin. It is a winter limited edition shown by the white and light blue colours, and the snowflakes inprinted on the second skin.

Above is Absolut's latest bottle design, their most daring design so far. The 'no label' launch of the naked bottle with no label and no logo is Absoluts idea to portray the message, it doesn't matter what is on the outside, it is what is in the inside that counts.

This is the tribute to rock-and-roll Absolut launched recently. A limited edition bottle wrapped in a leather and studs gift pack. 

The celebration of disco

This was Absolut's way of celebrating the 30th anniversary of the Gay Pride flag. 

As you can see all the bottle designs of an individual meaning and message behind them, exploring different ways of keeping the brand fresh, and in their words, 'IN AN ABSOLUT BRAND, you're with the brand.