Beyond the Billboard - Outside - Walls/Windows/Doors/Buildings

As well as the floor, there is many other places one can advertise to capture the passing publics attention. Remember you only have those split few seconds when someone walks past to catch their attention. So it need to be as simple as possible, as well as being affective.

Below is an example of when advertising, a company needs permission to place their adverts, they can't just go ahead and put them anywhere. An example of this is a campaign for MSN, where they stuck the a staggering 16, 000 butterfly stickers on buildings, windows and sidewalks in Manhattan, with some including the slogan 'Its Better with the Butterfly.' In some places advertising in this way is illegal, something one has to be careful of. The agency was Universal McCann for the clien Microsoft MSN 8. Example can be seen below......

This campaign lead to many complaints, resulting in the following quotes...

Tom Cocola- New York City's department of transportation - ' I think there are a lot of corporations that don't know that placing these ads on the the sidewalks or on our pedestrian indicators- our walk/dont wak signs- is indeed illegal.'

Vanessa Gruen - Special projects for the Municipal Art Society - 'This is nothing more than corporate graffiti. It's no better than all those kids out there tagging subway cars.'

In response to comments such as the ones above, the following statement appeared from Yusuf Mhedi, the corporate vice president of MSN. - ' We apologize to the City of New York and the people of New York City. We made a mistake with the decals, and we take full responsibility for what happened. We are working with the city officials to clean up the decals immediately.

Goals- Nike

This advert is the perfect example, that when considering a brief and how to tackle it, it does not have to be over complicated or expensive to be effective. In 1996, throughout Amsterdam chalk 'goals' appeared on many brick walls, just like the one you can see here. There was no type, but simply the well recognised Nike tick logo. Nikes thoughts behind this campaign, working alongside KesselsKramer Advertising agency, were to inspire kids in Amsterdam to create their own football pitch, sending out the message that it doesn't need to be expensive to have fun. In 1996 it was very uncommon to produce adverts such as these, it was only seemed to be correct to advertise through posters, print ads and commercials only, but this is obviously not the case. One should always try to stand out, which ever way possible.

Graffiti - Ariel

The above campaign was for Ariel who used Advertising company Saatchi & Saatchi. The work was was created by graffiti artist Moose, who over the past few years has been in much demand by advertising agencies. Instead of using paint, he used detergent to clean away the dirt on the wall to reveal the stencil shapes. As well as doing this on walls he also did it on the floors around London.

This campaign only took one afternoon to create, but the locations of where they would appear took a lot longer. This campaign was all about the location, which is very important when considering the final outcomes of a campaign. Also this was not illegal, as it technically was not graffiti, there is no rules against cleaning the walls. It was a good and appropriate use of media that suited Procter & Gamble.

Really, Really Big Cake - Kraft Foods

This campaign was another example of good use of unconvetional media space. It was a great idea by advertising agency JWT Sao Paulo, where they used two walls from this unusual shaped building, where it looks like a slice has been cut out of a massive cake. Due to this campaign, it has now turned this building into a landmark as well as huge talking point, whilst also staying extremely relevant to the product being advertised. This is another example of how important location is. 

Ballerina- Joffrey Ballet School

This is an example of how simple and idea can be. but still be extremely effective. Advertising agency Saatchi & Saatchi in New York came up with this concept, where using the revolving  door as a tool in a sense, in order to animate the life scaled ballerina. This is a also an example of how to use existing objects in order to help capatalise on a excellent result, generating much attention from the public. 

Mini

Mini are the perfect example for Guerilla advertising, as they might not often do advertising campaigns, but when they do they are extremely clever, eye catching, and certainly make you wish you had thought of that idea. They are extremely eye catching, as well as grab the audiences attention. 

Above are a few examples of their existing campaigns, but there are many more that will be discussed later on. Te Mini YOYO campaign I feel is the most effective of the the three.  The idea was to portray the sense that Minis are small, so this is an example of how important size is when considering the end product of a brief.