Beyond the Billboard - Transport

Transport is another way of advertising. Anything from Buses, Trains, Coaches, Taxi, Lorries or simply putting a flyers on cars, either way they can be seen to be an extremely good way of advertising. There effectiveness is probably due to the fact location is not an issue that needs to be considered, due to transport constantly moving, as well as the fact of how many people use these transports daily.

Below are some examples of advertising campaigns that use medias such as these.....

Windscreen Flyer - Waikato 

This a seriously hard hitting campaign, where life size flyers were placed upside down on car windscreens parked around schools in New Zealand. The idea was that drivers would see a blank piece of paper on their windscreens until they entered their cars, where they then saw the image of a windscreen shattered caused by the impact of hitting a child. It was to portray the message not to speed near schools. I feel that this was a really clever way of sending this message across using emotive imagery. 

Parallel Bars/Rings - Adidas

This is the perfect example of how to use the environment to you advantage when advertising. The idea was to portray the message that sport never dies, and where ever you are or whatever the situation, you can exercise. This was done extremely cleverly by FCB singapore, where they used the least sporty environments. Using the rings for standing passengers to hold on to are a perfect resemblance to gymnastic rings, so all they had to do was include the logo and strapline and the rest spoke for its self. 

Save the Children Lorry - Save the Children 

Here M&C Saatchi cleverly used lenticular technology, by covering both sides of the lorry, at the time one of the largest posters in the world. The initial sight is wooden crates that the observer would assume is merely the content of the truck, but as the truck moves, an X-ray of the crates appears, reveling small cramped children within the boxes. On the back of the bus the text reads, 'Every year millions od children are trafficked for forced labour or sexual exploitation.' This is an example of how technology is having a major effect on advertising today. 

Homesick? - Emirates

This campaign was for Emirates airline , which was designed to target nearby sunbathers. A stunt plane was used to fly over the sea off Sydney Bondi beach, which leaved a smoke trail which appeared to be a cloud with rain falling from it. Along side this there was then a van which drove around the beach advertising how many times Emirates fly to the UK. This is a perfect example of how anything is possible due to the ever expanding sources of technology. 

London is Closer than you Think - British Airways 

This was a clever campaign for British Airways by M&C Saatchi, where they placed various London landmarks around Europe, one of them being a London Black Cab. In Paris there was man who seemed to be sketching the Eiffel Towers, but as people approached him to have a look, they say drawings off the Houses of Parliment and Big Ben on his sketch pad, also including the words ' London is closer than you think.' In one Paris metro station a poster was devised to create the illusion that a hole in the wall led to a London tube station. It was an extremely clever campaign, which created a huge talking point around Europe. 

Quoted by Simon Dicketts from M&C Saatchi - 'Unlike in the UK, where BA is something of a sacred cow, in Europe it is a challenger brand, snapping at the heels of Alitalia, Air France and so forth. This is allowed use to be much more provocative and intrusive than is usual for the airline. The comparatively small budget also insisted that the work got noticed. The publicity this campaign received was sensational.' 

Taxi Launderette - Unilever Home & Personal Care 

A really original idea of using the hubcaps of taxis wheels around Amsterdam, and turning them into washing machines, using real clothes, real water, real detergents and real studs. This was a great use of media by PPGH/JWT. 

Ice Polo - Volkswagen 

A life-sized Polo was made of ice and parked outside the Saatchi Gallery in London. The idea from the advertising agency DDB London was to promote a free air-conditioning offer that was taking place over the summer period. Images of the car were then used in a four week national press advertisement. 

The car was carved from a nine and a half tonne block of ice which was imported from Canada. Philip Hughes, the managing director of the Ice Box commented - 'We have worked on hundreds of projects throughout the UK and Europe, mainly for live communications and events. However, the Polo Twist is the largest project for a specific shoot and single piece of advertising.' 

This is an example of the variety of materials that are on offer in order to advertise, anything is on limits.

A two week promotion All Detergent, where they had two buses driving around New York, drapped with dirty laundry roaming around the streets of the city. The idea was that the people who saw the bus could text message All and enter a competition in order to win $200 and a grand prize of $5,000 for a shopping spree. A website accompanied the promotion, which included videos, product information and a bus route map to make it easier to spot the vehical.